Our Retail Research Focus Areas

Our retail research is designed to deliver deep, actionable insights that help brands perform better at the point of sale. We focus on understanding both the customer and the retail environment to drive measurable results. Key areas include:

• Gaining a clear understanding of the actual needs and expectations of customers
• Analyzing customer behavior, including buying habits, preferences, and decision-making patterns
• Identifying the key motivators and barriers that influence purchase decisions at retail points
• Optimizing the point of sale (POS) to improve visibility, engagement, and conversions
• Evaluating the impact of in-store displays and the effectiveness of sales team interactions on customer experience

Our Retail Research Services

We offer a comprehensive range of retail research solutions to capture real insights from the ground. Our services include:

• Retail measurement services and audits to track performance, compliance, and visibility
• Intercept surveys to gather real-time customer feedback at retail locations
• Mystery shopping to evaluate service quality and customer experience
• Shop-alongs to observe customer journeys and in-store decision-making